Fansunite confirmed that it has acquired America Affiliate
Fansunite and America Affiliate came to an agreement last week, and that was publicized last week. On November 22, a deal worth an estimated $58 million was signed. This acquisition sum will be paid partly in cash and partly in shares of Fansunite.
America Affiliate is a collection of digital products focused on lead generation for bookmakers, online casinos and poker sites and other similar products from the gaming market. America Affiliate itself used patented technology in combination with an innovative omnichannel method.
It’s time for a big step
Thanks to America Affiliate’s diverse products, Fansunite will significantly increase its market share in the US market as a result of this agreement. When it comes to lead generation, one of these items is actually a premium brand called Betting Hero, which is undoubtedly the biggest party for US bookmakers and online casinos. Thirteen million dollars in sales were made in the last year alone.
It is estimated that over 150,000 new customers have been signed up for various sports betting companies thanks to America Affiliate. In addition, Draftkings, Fanduel, Pointsbet, and Wynnbet are just a few of the big bookies they have partnered with.
According to Fansunite’s CEO (Scott Burton), the company has taken a major step forward in the highly competitive US betting and bookmaker market with this acquisition.
Burton also mentions that they had been keeping an eye on the American market for some time and that this would be a very logical step to create solid relationships with major parties in the market through affiliate operations.
Of course, the Canadian market is just as vital to Fansunite as the American one. The Gaming Commission of Ontario recently received a request from the corporation for a license to operate in the iGaming sector. This market is expected to launch in the first quarter of 2022, barring unforeseen circumstances.
Fansunite has had a busy year, as they have also made significant progress throughout Europe. They have been finally granted two gambling licenses by the UK Gambling Commission in the last year.
A subsidiary, Askott Entertainment, makes use of these gambling licenses. They will be able to advertise their items in Europe in the future as a result of this.
Fansunite company information:
|Company Name:||FansUnite Entertainment Inc.|
|Subsidiaries:||Askott Entertainment Inc., McBookie Limited, Dream Finance OU|
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