• Canada


Amaya Gaming Group Inc. is a Canada-based software company for the iGaming industry founded in 2004, presently known as The Stars Group after acquiring the Poker Stars Group in 2014.

Amaya is located in Toronto, Ontario, they are one of Canada’s largest iGaming companies, most well known for its poker services, but it also offers solutions for gambling and sportsbook (online betting), owning several big brands such as PokerStars, PokerStars Casino, BetStars and Full Tilt Poker.

Until the summer of 2020, Amaya shares were also available to buy for investors and fans alike and the company was listed on Nasdaq and the Toronto Stock Exchange.

Following its expansion plans, the company became one of the fastest growing providers and gained international licensing in countries like Malta and the UK, among others.

Mary Ferreira
  • Mary Ferreira

How does Amaya work?

The company offers proprietary software and functions like a game studio, owning and producing its own titles. However, it is worth noting that the group managed to expand so much by acquiring other companies (namely Pokerstars, Cryptologic, Chartwell) and implementing the knowledge that came along with those brands and their experience, particularly in terms of the poker segment of its offering.

The company mainly targets the online space, but it also offers software for land-based establishments. In its offer, we can find slots and table games (poker and blackjack in many variations), sportsbook and live options.

screenshot flash game from software provider amaya

Casinos powered by Amaya

Because it is such a powerful brand with a global reach, among its partner operators are international household names such as Mr. Green, Playamo, Leo Vegas. Canada-based players can also try them at Jackpot City or Spin Casino.

That ensures players choosing this type of casino may also get additional prizes like a no deposit bonus or free spins. Additionally, the provider has a few loyalty programs in place to look out for and, if you choose one of their platforms, you may also get some VIP privileges.

Brands that are powered by this provider benefit from an additional feature called Casino Gaming System. It is a fully customizable solution that every brand can use to make their platform unique and relevant to specific player categories. This ensures that both small brick and mortar establishments and large online operators offer relevant services to their players and also keep them coming back for more.

Online Casino

What makes Amaya games unique?

As we mentioned above, Amaya has built its content strategy by bringing forth its expertise and acquiring other like-minded companies. The result is a game offer that is very diverse – we are talking about over 400 titles (and that’s only counting the online video slots).

You can find anything from superhero slots to titles based on comic books to vintage Vegas fruit ones and, last but not least, progressive jackpots. Most of the games are rendered in 3D with quality thematic soundtracks in the background, which allows a superior experience on all devices, from desktop to tablets and smartphones.

So, if you’re a fan of thematic titles inspired from TV shows or comics, you can try Wonder Woman, The Flash or Superman. If you want to feel the atmosphere of Vegas on a small screen, you can go for Bars&Bells.

However, the real star of its offering is video poker and live poker. Owner of the biggest poker brands in the world (Latin America Poker Tour, PokerStars Caribbean Adventure, among others), the company has a very expansive network of tournaments, live competitions and dedicated player rooms that allows people from all over the world to take part in adrenaline-filled challenges with big prizes to match.

Another strong focus for Amaya is its live offering. What distinguishes it from the others is that it’s available 24/7 with professional live dealers ready to assist players connecting from various parts of the world. Localization is also ensured by the fact that dealers speak multiple languages and the player can choose his preferred one when connecting to the stream.

The company offers superb 3D streaming that boosts interaction, whether you go for live casino games like blackjack, roulette or baccarat. There are also many in-game options that players can customize to their liking, including camera angles, menu and game modes. The same goes for Amaya’s poker rooms.

screenshot king kong game from software provider amaya

Can I play from mobile?

Yes. Amaya’s titles are also available for mobile users and optimized for iOS and Android. Mobile operators are growing in popularity, as the players seek the comfort of spinning the reels from everywhere – this provider understood the need for it, which is why it constantly updates the mobile slots offered and uses the latest technologies to ensure players get the same experience (most notably HTML5 technology and 3D rendering).

Is my safety ensured?
Yes. All it takes is looking at how trustworthy the operator and its brands are. Not only is the Poker Stars Group one of the most popular online establishments in the world with a growing international fanbase, but the partnerships forged with brands such as BetSoft only add more security to the gaming environment.

Whether you choose the supplier’s proprietary titles on their own platform PokerStars and Full Tilt or on other partner operators, you will be kept protected by various security protocols, included but not limited to https connections, safe payments and eCogra certificates.

The bottom line

Should you choose Amaya? Since we’re talking about a provider that offers software for Canada-based players, but also almost all European countries, some parts of America and Asia, it is safe to assume their games are not just popular but also well received by various markets and gaming communities.

Whether you’re the resident poker master, love the DC Comics or simply want a quiet corner to spin the reels on a mobile slot on the bus, with this game provider, you won’t go wrong. Given its prestigious partnerships and brands, it’s hard not to find something you like.

And, just in case you needed another argument, you can always get a large bonus when opting for an Amaya-powered virtual or land-based establishment, as well as exclusive loyalty programs and VIP privileges.