Bally Technologies Inc. is a brand belonging to gaming group Scientific Games Corporation and the creator of America’s top slot machines – let’s discover more about them together.
Bally is a company based in Nevada, the heart of America’s lively land-based gaming community and is a pioneer of the industry, having created the first slot data system in 1976. However, their gaming activity started way earlier, albeit slightly differently – almost 80 years ago, they created a wooden pinball game named Ballyho that later inspired their current brand name.
Starting in 2006, the company expanded its creation of slot machines and gaming technology and is currently part of the four major brands owned by Scientific Games, alongside SG, WMS, and Shuffle Master.
Officially acquiring the trademark Bally in 2007 after multiple name changes, the provider was shortly awarded a prestigious industry prize – „Top 20 Most Innovative Gaming Technology Products of 2008”.
The company defines its own software as sophisticated, flexible and secure. And, we can assume it’s not just a convenient PR phrasing, since, if it weren’t true, they wouldn’t be collaborating with such high-end land-based establishments in America.
Their software is part of the most prestigious land-based casinos and luxurious resorts across America, such as Mohegan Sun, Caesars Entertainment, and Las Vegas Sands. However, true to their promise of flexibility, the software can just as easily be integrated in smaller brick and mortar casinos worldwide, allowing small brands to scale their business, create unforgettable experiences, and attract players to their bonus offer, too.
Some of the most important parts of the supplier’s software are their campaign management, reporting and analytics tools that allow brands to monitor and manage marketing campaigns with ease. For small businesses, it’s vital to know exactly how to improve the promotions and bonuses for players and large brands can also benefit from better measuring the results they have and boost profits.
The provider also offers a great accounting tool that monitors transactions at slots, including cashless transfers, bonuses, coupons and jackpots that is compatible with Windows and Linux.
As we mentioned above, the provider mostly powers land-based, corporate establishments such as Pechanga Resort or Foxwoods. However, as they are branching into online gaming, they have created a platform that connects players with a complete game offer that includes classic and progressive slots, as well as table games such as blackjack or roulette.
Because of that, they also work with top international online brands like William Hill or Betway. Canada-based players can also spin the reels at Jackpot City, Spin Casino or Ruby Fortune. For Canada players, choosing these top brands also comes with added benefits, such as a big welcome bonus ranging from C$750 to C$1600 on average.
It’s important to mention that both SG Systems and Bally, by extension, offer a partnership program. Brands that choose them benefit from full integration with third-party systems and APIs, all under strict security protocols and data protection. In this way, players can gamble care-free and brands also receive other benefits from their collaboration with the games supplier – mobile apps for employees, loyalty apps and player portals, among others.
The supplier also has a remote server that enables brands to integrate with them worldwide – thus, customers can get tailored promotions and localized experiences, such as free spins or a no deposit bonus.
The company’s slots are varied in theme, from Hollywood-inspired to classic or progressive in structure and prizes. Titles like Michael Jackson King of Pop, Dragon Spin, Lucky Tree, Hot Shot Progressive, Cash Spin or Quick Hit Las Vegas are some of their most popular. The visuals are also distinct, with a modern touch and an elegant finish, a large part of these slots being considered premium.
The company also produces mythology-inspired titles such as Cupid and Psyche (Greek Mythology) and Pharaoh’s Dream (Egyptian Mythology slot). The construction of the slots stays, for the most part, similar to the land-based version, however, they may also have additional features, increased betting limits, more prizes or a different number of paylines.
The RTP for the provider’s titles is placed somewhere close to the industry standard of 95% but they also have some titles that drop to 93,99% (Cash Wizard). The most generous RTP is offered by Hot Shot Progressive (96.03%) which is sure to bring some big prizes, albeit with a higher risk level.
Yes. Being a top innovator, the company offers mobile apps and full optimization for mobile devices (smartphones + tablets). So, if you choose a partner brand, you will have access to online titles in a demo browser format ready for insta play or you can also play for real money.
Keep in mind, however, that whilst newer titles can run smoothly on both Android and iOS because they use HTML5, older ones that still use Flash might not work as well on iOS. It is best to check your device and the game’s specifications beforehand so there are no compatibility issues.
As a general rule of thumb, the more well-established and trusted a provider is, the more safety you will benefit from when gambling at one of their partner brands. Because Bally software has a good reputation on the market for providing fair odds, there are no chances of tampering so you can enjoy a quality gaming session with good potential to win. Moreover, because they work with large operators, you’ll benefit from those operators’ additional safety layers such as eCogra certificates, SSL protocols, secure payments etc. Other casino software developers with a good reputation are for example Net Entertainment (NetEnt), IGT and Rival Games.
There aren’t many providers that have such a long-lasting career and presence on the market as Bally, whilst still maintaining favorable player and client reviews.
Alongside their dedication to bringing land-based vintage Vegas into the modern virtual format of 2020 and offer their brands complete integration with all the tools they need for a tailored player experience, we can conclude that this is one of America’s top providers that is taking over other parts of the world with the same success.
Announcing partnerships with other industry giants such as Openbet and iSoftBet, powering top international brands such as Mr. Green or Grosvernor, Bally has all the tools it needs to keep things fresh and bring more surprises for players in the years to come.